Building a blog is an easy job but building a successful blog with a significant amount of traffic is not that easy!
Comments on the blog are imperative throughout your blogging journey. They are a form of corroboration that serves as a proof that you produce engaging content. Moreover, comments distinguish your best clients and assemble profitable connections that have real financial value.
The blog has become an essential brick in the structure of an effective internet marketing strategy. Thanks to social media that encouraged the commenting fashion and make it a podium of discussion. If you want to boost your brand awareness and increase web traffic to lead generations, blog comments are the best way to achieve it.
5 reasons Why Blog Comments are Important
Should blog commenting be pursued or encouraged? Do blog comments matter anymore in this changing environment? Let’s have the answer by discussing the importance of blog commenting.
1. Backlinks
An essential reason to comment on other blogs is Backlinks. When you write a comment on a blog, a backlink is created. When you comment more, additional backlinks are generated which drives a lot of traffic to your blog. If you find that your website is not getting enough traffic from search engines it is the warning that you are not getting enough authority with search engines.

http://seostore.info/a-simple-history-on-backlinks/
2. Traffic
That is the main reason for commenting. Posting a value added comment is the key because anything that adds value is cherished by everyone. First, few comments always get the most attention. But the comments which add value to the original post are huge traffic generators.

Source: https://www.linkedin.com/pulse/80-worlds-internet-traffic-video-content-2019-sjoerd-demaret
3. Relationship with other bloggers
A blogger must have strong connections and associations with his fellow bloggers. Commenting plays a vital role in this regard and is the best way to connect with other bloggers personally. These connections can turn out really helpful in future.

Source: http://labnolever.blogspot.com/2013/01/buildrelationshipwithbloggers.html
4. Community contribution makes your posts better
No one could claim to be a pro on a given subject. There is always a room for improvement. Comments having personal experience, tips and advice make the blog more useful and increase its value. This additional information can help drive a lot of traffic to your blog.

Source: https://www.upwork.com/blog/
5. Respect those who took time to read your post
Readers must be respected as they chose to spend valuable time reading your blog. They should have the right to give their opinion on the subject under discussion. Incorporating comment area in your blog is a way of welcoming feedback. If readers become writers on your commenting section this shows you have moved them enough to share their own thoughts on your blog post. Who would deny this kind of response?

Source: https://managewp.com/14-surprising-statistics-about-wordpress-usage