Video marketing is a new babe in the advertising world. It is a rising star in marketing heavens. Video Marketing is picking up a key spot in the marketing plan of all significant organizations to connect with consumers, engage with them and change them into paying clients. Video marketing is used to create an emotional connection with views that eventually leads to sales.
When a product is launched, you know it meets a particular requirement for customers. You may compose a description. You could make a bulleted rundown of features. You attempt to imprison everything in a four-word slogan. But there is no assurance your target addresses will read all this stuff. That is where the narrative formation of a video comes in. A video recommends an opening, middle and ending. It is a natural motivation for the audience to watch the entire thing.
What is Video Marketing?
Incorporating videos into marketing campaigns to promote the company, product or service is known as Video Marketing. A strong marketing promotion integrates customer testimonials, live events videos, how-to videos, explainer videos, training videos, viral videos and so on.
The key element of these video marketing promotions is to enhance the consciousness of an organization’s products or services they offer. A study demonstrates a visual showing off a product or service message makes the commercial or promotional video more visually engaging.
So if you want to excel in marketing campaigns, you must get some Video Marketing training.
Five reasons Video Marketing can improve your Business
Video can transmit a lot of data in a short span of time. A video having a length of 2-3 second transmits a huge amount of information. Video can be utilized to communicate in ways other advertising tools don’t.
1. Customers watch more video
The video will always convert more users. A study shows that 57% of online consumers are more inclined towards buying a product after watching a video demonstration of the product. YouTube which is a second largest search engine after Google has more than 4 billion views per day. At least one video per week is watched by 78% of people on YouTube. Everyday 55% of people watch videos on YouTube. These statistics show the potential video contains to attract consumers.
2. Video is easily searchable
There are endless platforms for Video Marketing. On Google, around 70% of the top 100 search listing is video results. On social media, video can affect Google search results and entry point, to your website. Consumers can access online videos anytime and anywhere. This is not possible for the conventional paper marketing. The audience can be reached in a lucrative way with Video Marketing.
3. Video connects emotionally
Video proposes the opportunity to utilize sight and sound to connect emotionally with addresses via storytelling. It makes a direct appeal to person’s brain through music. Video invokes series of emotions in viewers by showing images which connect their brains and hearts with your product or service.
4. Video a gold mine for SEO
Search site giants like Bing, Google, and Yahoo have made video a key factor in their search formulas., Posting a large amount of videos on your website will move you higher in search ranking engines, click-through rates, open rates and conversions. Properly tagged video works wonder for your SEO.
5. Social Media Sharing
Video sharing is a gigantic part of social media. Social media is the best way to get your message out in a fun and shareable way. 500 plus years’ worth of YouTube videos watched on Facebook daily whereas 700 plus YouTube videos are shared on Twitter every minute.
Best Platforms for Uploading Videos
After investing in the creation of video, question arises which platform to choose for marketing. Every platform has its strength and weaknesses. Let’s review the options.
Facebook has come up with Facebook Live Video feature which reached the market earlier and is expanding faster than any other live video experiences. It has achieved great success in building live video happenings into user news feeds which give videos better engagement and exposure.
Twitter has launched Twitter’s live streaming platform bears a close resemblance to conventional television formats. This feature has gaining momentum.
Snapchat has two key strengths: storytelling and video. It has 8 billion daily views. It offers access to live videos close to Facebook experience but not as quick and easy as what Facebook offers.
Instagram released Stories- its live story feature. Although the transition was smooth Instagram seems to have suffered from a lack of making a splash. Users can see advertisements for Stories on top of their feeds but are not exposed to feature organically. Content creator’s participation is relatively low.
What to consider while launching a Video Marketing Strategy?
Let’s examine some key points which need consideration for making videos more effective in client attraction and high traffic generation.
According to researchers, marketers have 10 seconds to grab viewers’ attention, so video length must not be more than 2 minutes.
Upload video directly to Facebook is rather uploading them on YouTube and sharing links. In this way, video is readily available for viewers to watch.
Make user-friendly videos. Content should solve the problems and provide viewers with new information.
Use interactive elements
Use interactive elements like quizzes and surveys to connect with viewers.
Make use of catchy titles to maximize your chances of user engagement and driving traffic.
Provide thorough descriptions telling addresses what your video is about to maximize the exposure from searches.
Tags make a difference when it comes to online video marketing. Consider your keywords which target audience may use in searches while tagging your videos.
Host Videos on your Domain
Use this powerful tactic to extract maximum SEO value from videos.
If you are new to Video Marketing, start with a video right now because it is better to start now and get to grips rather than later and lose ground to your rivals who are already taking video onboard.