Finally, you got Apple to acknowledge your app and accept it in App Store. Cheers!
Unfortunately, this is the point when the actual hard work begins since you have to strive for high app ranking in Appstore.
The App Store is at the top of the heap when it comes to app store ranking. No measure of competition and rivalry appears to upset “Apple” cart of this company. This level of quality earned this app most preferred place in the market, among users and developers alike. You must be aware that App Store features its leading apps which get updated daily. These incorporate top grossing paid and free apps. Now how would you boost your app’s position to the degree of achieving featured list of leading and top apps? How to apply tips to improve Appstore keyword ranking? We have got the answer!
Algorithm Ranking Factors
We can attain high ranking through app’s keywords or title by applying variations in following ways:
- The average rank for related title keywords is 8th percentile of entire keywords of competing apps.
- The average rank for related keyword space keywords is 20th percentile of apps competing for the same keyword.
- The app’s primary category does not affect app ranking for that term.
- The position of the keyword in keyword space or title is not related to high rank.
- Eliminating keywords right away will affect the rank of that keyword.
- Singular occurrence helps to position plural variants and the other way around. Also the rearranged combinations of the word.
The success of your app relies greatly on the approach you adopt for promoting your app, especially in App Store. The secret of booming marketing is in extraordinary publicising and advertising. Make a special effort to your promotional campaign and do all that you can to acquire viewer’s attention. Offer viewers an alternative app experience and think out of the box!
Your app can acquire a lot of application through your promotional campaigns. Proceeding with this kind of campaign for a couple of days, particularly over the weekend will benefit you most. End of week traffic is way heavier than traffic on weekdays. Exploit this factor to elevate your app to the highest level.
Target Users Sharply
In advance, do a bit of homework and discover the factor that makes the leading apps click. Additionally, try and attempt to identify what the users look for in those apps. After accomplishing this, plan ahead and search for a proper title, keywords, and description for your app promotion. Do not forget to add the word “Free” if you do not expect to levy for the app. If you desire to offer clients a “Lite” edition of the app as a trial, distinctly mention this aspect too.
App Launch at Trade Shows
Launching your app on trade shows and key events before the official launch can work wonders for app promotion. Without having to put too much additional effort, these shows and public expos automatically bring app in the limelight and fetch all the necessary media attention the app requires. This can increase your app ranking when it goes into App Store.
Making iTunes Preview
A vital step for the ultimate success of your app in App Store: only if the iTunes Web Preview of your app is perfect. Utilise the appropriate keywords, meta keywords, description and meta description for the app. Always remember, these pages are listed in search engines so correct data will consequently give greater visibility to your app. Polish your copywriting abilities or contract an expert for this purpose, utilising the correct words will help produce interest among viewers.
App Store is constantly changing and very dynamic so keep up your plan and strategy according to new trends. You app rating on App Store is a social proof for your app’s success. To achieve this and lots of downloads plus visibility it is necessary to follow the steps explained earlier. That is how your app will stand a fine chance to achieve high App Store ranking.