Applications are a lot of hard work. You work out a problem that your app can solve. Then you make sure there is no similar app, or you come up with a new feature that existing apps do not have. You build the app with dedication and make a
unique and exquisite design. Then you test it, and it runs successfully. Finally, you publish it and share it on your Facebook Page.
You feel like a champion. But wait! It is not the end; your work has only just begun.
Creating an app is one thing, and to getting the app, installs is quite another. These are two overlapping circles that share a region which is their area of influence.
We come up with these five tips for your assistance.
1. Create a Video
A demonstration video is a must! It should be interesting, compelling and attractive for the audience. Show off the core problem your app solves and the way it solves. If you are inexpert in this field, then hire a professional video editor or freelancer. The key to success is high-quality graphics and powerful audio that touches the heart of viewers.
2. Make Awesome Screen Shots
You app photos and screenshots must be attractive and visible. Incorporate both, the pictures of your app and people using it with excited and happy expressions. The app must be clearly visible in the photos not exhibiting the impression of photoshopped or modified stock photos. Show the most attractive and appealing parts of the app in photos irrespective of usability or functionality. Emphasis on the visual layout is so significant that alone looks can kill.
3. Launch App in Easier Country
Choose a country where your app sees less challenge and stands out. A smaller market is where your app is more prone to rank higher facing less competition. It calls for setting up the app store page to show more than one language.
4. Integrate with a Renowned App
Piggybacking is inevitably good for getting hit in users. Integrate with a popular app and use its recognition to help yours. Your app quickly gets attention when integrated with the app people care about. If it turns out to be beneficial offer discounts to those who uses or follows the app you have integrated with. Integration also helps in making your keyword popular.
5. Keep App free – at least in the Start
We know you want to make money in the app business, but the question is how to make it?
Consider the case of Whatsapp. It offered free service for a year and then charged $1 subscription fee. The users got so addicted by that time that they accepted subscription charges. Therefore, introduce an addictive idea and then hinge it with something special that users can’t let go.
To get app installs is not an easy task. However, these five points will increase your app download, ranking in the app store and eventually growing your business. Ultimately, a poorly designed app with no real value cannot win the hearts of users, so it is imperative that your app fulfils the needs of target users.