Facebook is a high-flying free social networking website. It authorises registered clients to make profiles, transmit photographs and video, send messages and stay in contact with companions, family, and associates.
Facebook, never one to stay stagnant for more than a couple of weeks, has presented another element for its clients, benefiting from the patterns of online video utilization and in-the-minute updates. It’s called Facebook Live.
What is Facebook live video feature?
Facebook recently commenced Facebook Live to promote video content in News Feed. This is a service that allows broadcasting live videos from mobile device direct to Facebook Newsfeed. It is a magnificent way for marketers to use the power of live video to impart their brand stories and build authentic, personal associations with fans and followers.
Facebook initially introduced Live with a just elite class user of clients for two essential reasons:
- to control the demand for the bandwidth
- to ideally set a higher standard for the videos streamed
How to use it
Facebook is going huge quickly into the world of live streaming. This feature got a huge boost. Big media companies and celebrities are dominating Facebook live at the moment.
Following are the steps to use this feature:
- Go to Facebook profile and open status bar.
- Click the live icon.
- Give access to Facebook of your camera and microphone.
- Press the continue button.
- Choose privacy settings.
- Write intimidating description
- Set up camera view
- Click “Go Live” button to start broadcasting
- Interact with viewers
- Click finish
- Save video in your camera
Nine ways to use Facebook live video for business marketing and getting more traffic
If you want to improve your social media engagement and to look for a better way to inspire your Facebook fans Facebook Live Video is the answer. Connect with your audience with a push of a button. Facebook live breaks down barriers and creates a connection that goes beyond conventional marketing precincts.
1. Content Provider
Facebook live is another platform to provide content to your audience. It is the best replacement for a blog post or an e-book. If you want to do how-to videos, demos, tips and tricks session, Facebook Live Video will provide value to it.
2. Give an Inside Look
Facebook Live gives a behind-the-scene look to your audience. Share things with them which you haven’t been able to share before. This is the perfect prospect for your audience to gain a better understanding of your business.
3. Instant Question & Answer
Customer service is an essential part of any business. Through Facebook, Live give your fans a chance to learn more about you and your business by arranging Q&A session. Call fans out by names so that they know their question is being replied. It is important to answer every question. Do this by identifying the most asked question and answering that through Facebook live video session. Your customer service team can share this video as a reference for addressing the same kind of questions in future.
4. Talk about Trending topics
The Internet is regularly buzzing with new trends. These real-time current events provide a means to engage with your audience and initiate a conversation. You can share your opinion and show off your expertise on a particular trend like how small business can use Pokemon Go for marketing and so on. If you want to capture viewers and do some real-time marketing, this is the best way.
5. Promote Upcoming Events
Facebook Live is a most excellent way to stir up your fans by announcing an upcoming event. After event planning phase sends a trailer to you followers by creating a post which says you have an announcement to make. Then share that event in detail on your Facebook Live Video.
6. Stream Live Event
Facebook Live is a perfect means to make a presence in your fans and followers. This can be achieved by streaming live event on Facebook Live Video. In the case of attending the conference, you can broadcast interviews and take speakers live to keep followers tuned into your Facebook page.
7. Host a Talk Show
You can bring on guest speakers in a talk show format to share their expertise by using Facebook Live. Many businesses have used this. Choose a new topic for each week and do promotions of speakers ahead of time. This is a way of staying consistent and gaining a loyal fan following.
8. New Product Teaser
Give a sneak peek of your latest product by using Facebook Live Video feature. Use Live Video to tease about a new product whose shipment have been received but is still unavailable on your website. Take preorders by announcing a link and take benefit from the excitement of your customers. Have a Q&A session with excited customers through Facebook Live.
9. Connect with Facebook Group Members
If you run a Facebook Group for business, then broadcast live weekly updates relevant to your group. This is a great way of deepening your relationships and for everyone to get to know one another better.
Tips and Tricks
These tips and tricks are useful for the live stream on Facebook.
1. Build curiosity
Announce fans ahead of time to build anticipation.
2. Call for subscribing
Ask fans to tap on subscribe button for getting notifications next time you go live.
3. Write inductive descriptions
This will capture more of fan’s attention to help them understand about the broadcast.
4. Call to fans and respond to their comments
Call fans by their names and reply to their questions.
5. Broadcast for longer period of times
Go live for at least 5 minutes. This will create more chances for fans to discover and share your video.
Facebook is developing live video platform to facilitate brands connect more deeply with fans and followers. Facebook live is an incredible opportunity to increase your fan, followers and display your knowledge. Add Facebook Live to marketing plan as soon as you have access to it to get higher reach.